As an institution of higher learning, University of Cape Coast is embedded in a set of core values and principles subscribed to and upheld by the faculty, students, staff and the administration and which provide general guidelines towards the realization of the vision of University of Choice.  These core values are:

Academic excellence: UCC has created an exciting and enviable niche in higher education in Ghana through innovative academic and high standards in intellectual enquiry.  These inform and permeate all aspects of learning and are subscribed to by all students, staff and faculty.  The members of the university community strive to advance intellectual and culturally accepted inquiry.

Engagement: In furtherance of its core functions, members of UCC develop intellectually through active and reflective learning, which enables engagement with the wider community, thus influencing policy for sustainable development.

Ethical and responsible behaviour: All members of the university community act honestly and responsibly, holding themselves accountable to others for their actions.  In all their economic, social and political activities, staff, students and affiliate bodies of the university conduct themselves in a manner that upholds the integrity of the person and the image of the university.

Equality of access to all opportunities and services: UCC is an equal opportunity institution and therefore strives to provide opportunity and access to quality education and services to all categories of person regardless of creed, race, gender, disability of all forms and social status.

Empowerment:  UCC offers opportunities for staff and students to engage in critical enquiry and life-long learning meant to enhance confidence for contribution to personal and community development.